Your Brand's Name

Your Email

If your brand was a person, what sort of outfit would they wear?

What songs would be on your brand's playlist?

Describe your ideal client in detail. Where do they live, where do they vacation? What is there favorite place to go to eat?

Where do your clients or customers normally find you?

This helps me to know in what ways your branding will be viewed. How can it stand out? How can it be clear on who your brand is and who it's for?

Brand Lingo

What is the lexicon of your brand? Casual words or slang can elicit a feeling of comfort or friendliness. Certain phrases like "totally rad" have connotations as well. How does your brand speak, or how do your clients speak?

Your Brand's Space

If your brand has a physical space, describe that in detail. If it doesn't have that yet, what would it look like? Manifest it. Describe it in detail. Are there big windows? Vintage doors? Concrete floors? Or vintage oak hardwood? What candles are burning? Are there plants? What is the physical embodiment of your brand?

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